Challenge: Launch a new feature that will convince 16-25 year olds who already have the Spotify app to sign up to premium.
Insight: People are spending more time with themselves, and from this, people are re-discovering reading.
Proposition: Amplify your everyday.
Solution: Spotify Chapters.
In partnership with penguin books, Spotify will create a personalised playlist which will follow the mood/events of the book you're reading, for a fully immersive experience.